Marketing Essay Example | Topics and Well Written Essays - 2500 words - 28

Marketing - Essay Example The growing interest in health and fitness may be viewed as an offshoot of the increasing modernization and affluence in lifestyle, particularly in the urban areas. Evidence of the importance accorded personal fitness and well-being is the growth of this industry for the tenth consecutive year; according to the 2010 FIA State of the UK Fitness Industry Report, 122 new facilities opened across the country during the 12 month period ending in 31 March 2010. Although national GDP contracted by a record 4.9% for the same year, the fitness industry remained strong at â‚ ¤3.8 billion, with 7.4 million members and growing (The Leisure Database Company, 2007). Because of the strong competition and the potential buyers into this particular service, there is a need for well-managed marketing management to bring the company to customers’ attention. Marketing is â€Å"the commercial process involved in promoting, selling, and distributing a product or service† (Princeton University, 2011). The aim of marketing is to provide information and encouragement for those who would benefit particularly from the services provided by Bodyproud Fitness, that is, those who would find the company’s geographical location, price range, and product offerings appropriate for their particular needs. In the case of Bodyproud, marketing research would include a more precise estimation of the company’s potential demand for the various products it offers – gym, aerobics and yoga, and nutritional advice. This estimation includes a more thorough description of its target consumer profile, in terms of demographics, statistics, and future trends. It requires a determination of the affordable price range, the preferred product features, and the possible future likes and dislikes of the said market. (For price, Bodyproud may have to adjust its $100 initial and $500 monthly fee, depending on its research update.)

Of your choice Essay Example | Topics and Well Written Essays - 250 words

Of your choice - Essay Example In quota sampling, the researcher selects the respondents in a survey on the basis of some specified characteristics, which in this case is being a high school student (Rubin & Babbie, 2010). The survey questionnaire is shown as Appendix 1. Based on the first part of the questionnaire, two thirds of the respondents are male and the remaining one third are females. Majority of the respondents are 18 years old (8 out of 30 or 26.67%). The 16 and 19-year-olds make up the two smallest group at 6.67% each. The 14 and 17-year-olds each comprise 23.33% of the respondents, while the 15-year-olds account for 13.33%. Sixteen respondents or 53.33% are enrolled in public high schools, while the remaining 14 or 46.67% study in private schools. Nine or 30% of the students are sophomores, 8 or 26.67% are juniors, 7 or 23.33% are freshmen and 6 or 20% are seniors. Nine out of every 10 students (27 out of 30 or 90%) are aware of what plagiarism is, while the rest reported that they do not understand the term plagiarism. Exactly one third of the students admitted that they always commit acts of plagiarism, while one quarter of the students confessed that they plagiarize frequently. Nine out of 30 (30%) students pleaded guilty of plagiarizing only seldomly, whereas 5 (16.67%) stated that they have never committed plagiarism in connection with school work.